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car buying for women nanaimo duncan bcAfter many years of driving hand-me-down cars, it was finally my year--time to buy my own vehicle for the first time. I was nervous, not knowing quite what to expect at the dealership. Horror stories from friends and family about pushy salespeople made me anxious. I researched as much as I could ahead of time and even arranged for a private loan.

What happened when I went 
in to shop was another story. I knew I wanted to test drive a specific vehicle. I come from a family loyal to the brand, and that year’s model was feature-laden. Deep down, I knew I was ready to leave that day in a new car. I didn’t want the salesperson to know that, though!

After a very brief test drive during which I found myself wondering “shouldn’t this be longer?,” I learned virtually nothing about the vehicle. Negotiations with the sales department were awkward; I told them the price I was willing to pay and they pushed back harder than I was ready for. I stood firm, though. When I went to sign the paperwork, I was talked down to and confused, ultimately signing up for services I didn’t want.

Granted, this was a long time ago, and I was young. But there’s a moral to this story. Never, ever let anyone treat you like a buyer who doesn’t know what they want or 
need. Tell the salesperson when you’re done with the test drive. Don’t stop because they tell you to. Be prepared to walk away from the sale, no matter how badly you want the car. And stand firm to your service agreement and loan decisions. No one can make you do anything!

Fortunately, at Island Honda, there aren’t pushy salespeople. Women aren’t talked down to or manipulated. If you’re in the market for a new car, we’ll be happy to make the buying process comfortable for you. Stop in today and let us help you! Ladies, you deserve better!